To conceptualize and project manage Roots Canada’s #Sweatstyle contest and Instagram ambassador seeding program. Used company-wide as a national contest and an international brand ambassador program. Images were used throughout Root’s social media channels and roots.com.

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Selected Responsibilities

Project managed social media campaign in conjuncture with each Instagram influencer
Researched emerging Instagram influencers
Casted and negotiated brand ambassador contracts
Worked in conjuncture with the marketing department to create a comprehensive marketing plan to support the campaign via social media
Liaised with each influencer during campaign to insure social media engagement across all channels
Developed content calendar and work-back schedule for campaign and marketing departments