Roots Retro S/S 2016

Selected Responsibilities

  • Served as a producer and project manager. 

  •  Strategic planning and execution of online and offline media tactics for national campaign.

  • Responsible for the strategy of integrated marketing campaign: key instigator in forming strategic partnerships with installation artist's producing original art piece for the campaign.  

  • Content ideation to support a greater focus on marketing to a millennial demographic. 

  • Develop and execute content that can be re-purposed for print and digital channels.

  • Develop detailed statements of work and work-back for campaign. 

  • Work closely with internal teams to develop and align the content strategy across all digital platforms and manage the execution for all digital initiatives.

  • Author all copy for campaign.  

  • Manage daily social media content across all owned channels for campaign. 

Photographer: Zach Hertzman

Creative Manager: Patrick Davis

Stylist: Marcia Facey

Hair & MUA : Anna Baraghesian, Judy Inc.

Digital Art Direction: Michael Saravia