ROOTS CANADA F/W 2015

To conceptualize and produce Roots Canada’s F/W 2015 Campaign. As part of the 'What to Wear' series this campaign is part of a larger content strategy in which Roots customers are educated on how to style the brands new arrivals. Used company-wide as .com takeover and in-store signage. Images were used throughout Root’s owned channels and as OOH media throughout select parts of Canada and Asia.

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OOH Billboards for the Roots Cabin Collection released in conjuncture with the campaign.

Photographer: Zach Hertzman

Creative Manager: Patrick Davis

Stylist: Marcia Facey

Hair & MUA: Anna Baraghesian, Judy Inc.

Models: Abel, Elmer Olsen / Dajana, Plutino