Roots And Heart & Stroke Team Up To Keep Canadians Warm For A Good Cause

The Canadian clothing retailer is teamed up with Heart & Stroke to release a limited edition collection of toques to support Heart Month.

"Teaming up with an iconic brand like Roots during Heart Month will help raise awareness about the devastating impact that heart disease and stroke has on Canadians," Heart & Stroke's chief marketing and communications officer Geoff Craig said in a release. "In conversations with Roots, we discovered we share a passion for fighting heart disease and stroke, and a common vision for healthy lives."

And for many Roots employees, the matter is personal, according to CEO Jim Gabel.

"Roots is involved because heart disease tragically affects many of our employees, their families, our customers and communities coast-to-coast," he said. "We believe through direct work with Heart & Stroke we can increase awareness and make a genuine difference in finding solutions to combat these terrible diseases."

A number of Canadian celebs, including "The Property Brothers" stars Jonathan and Drew Scott, Jason Priestley and music group Dragonette are also taking part in the campaign on social media, using the hashtag #MoreMoments to raise awareness about heart health.