The Talent

TORONTO (June 30, 2021) – It wasn’t just a dream. Following the news that MuchMusic is relaunching July 7, Canada’s most iconic music and pop culture brand unveiled today the next generation of VJs at its helm. Reimagined as a multiplatform network, the all-new MuchMusic will be piloted by six of today’s most exciting digital artists and creators, set to produce content, bring good vibes, creative energy, pop culture expertise, and #MuchLove into a new era of this trailblazing brand.

Click here for a look at the VJs and their karaoke prowess.

The First Brand Partnership

TORONTO (September 1, 2021) – MuchMusic announced today that it is teaming up with premium outdoor-lifestyle brand Roots on an exclusive capsule collection, just in time for the new school year. In celebration of the recent relaunch of the iconic music and pop culture brand, the limited release features custom-designed artwork by MuchMusic’s own Sadé Powell in collaboration with Verdah Ansari, who drew inspiration from the Canadian music scene and from the entire all-new lineup of VJs. Click here for a sneak peek before the collection drops exclusively on roots.com September 8.

The Programming

TORONTO (October 13, 2021) – MuchMusic announced today the seminal concert series INTIMATE AND INTERACTIVE makes its triumphant return this month, with Coi Leray (@coileray) confirmed as the first featured artist.
Streaming live on Thursday, October 21 at 7 p.m. ET, the half-hour special is available exclusively on @much to more than one billion TikTok users around the world. Currently on tour with Lil Baby and Lil Durk, and on the heels of her latest single release, “Twinnem,” the singer and rapper joins MuchMusic’s Kwesi Kwarko-Fosu in Los Angeles for an interview and live performance featuring two of her latest hits. With 6.5 million followers on TikTok, Coi Leray’s music has exploded on platform, with her hit song “No More Parties” generating 900,000 video creates to date and “Ocean Prime” (feat. Coi Leray) at almost 485,000 creates. Most recently, her song “Twinnem” became the backing track to the viral “TWINNEM Challenge,” and currently sits at more than 1.65 million video creates.

Since the brand’s relaunch on July 7, MuchMusic has amassed more than 300,000 followers on TikTok, making it the #2 Canadian broadcast brand on the platform second only to TSN. In just over three months, MuchMusic’s VJs have firmly established themselves within the music industry, landing one-on-one interviews with some of popular music’s biggest superstars and up-and-comers including Alessia Cara, Camilla Cabello, Jack Antonoff, Tate McRae, Roy Woods, and more. From providing commentary on music and pop culture’s biggest events, to live-streamed interviews at Honey Jam 2021 in Toronto, or on the ground at OSHEAGA in Montréal – MuchMusic Is. Back.

Debuting 30 years ago this month, MuchMusic’s legendary INTIMATE AND INTERACTIVE concert series picks up upon its legacy of featuring Canadian and international contemporary trendsetting artists, from long-established superstars to legends in the making. With Leroy adding her name to its impressive roster, the list of past performers includes the likes of Prince, Destiny’s Child, Sloan, Joni Mitchell, The Tragically Hip, Alanis Morissette, Coldplay, No Doubt, Spice Girls, Mary J. Blige, Christina Aguilera, Backstreet Boys, Bryan Adams, its inaugural performer, Bruce Cockburn, and more.