Amanda Rotstein Holiday Influencer Campaign

Planned and implemented brand partnership campaign executing Roots Canada's Influencer marketing program for the Holiday 2015 season.

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Selected Responsibilities

Brainstormed, implemented and measured digital roadmap for a strategic Influencer marketing campaign for Roots Canada and the Travel & Tourism Board of Banff & Lake Louise.
Project managed the influencer marketing campaign
Provided strategic and tactical digital support to marketing managers and coordinated posting of content generated
Key instigator in forming strategic partnerships with Alberta Board of Travel and Tourism.
Developed content calendar and work-back schedule for campaign and marketing department.
Worked in conjuncture with Travel & Tourism marketing departments to create a comprehensive marketing plan to support the campaign via social media.

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