Wednesday April 29th Update: The 24th annual Webby Awards announced that CTV’s THE SOCIAL is an honouree in two categories, Social: Television and Film and Branded Entertainment, Video: Live Experiences. Presented by the International Academy of Digital Arts and Sciences (IADAS), the Webby Awards is the leading international awards organization honouring excellence on the Internet.

To check out THE SOCIAL’s digital special, “Fantastic Trivia Showdown”, honoured in the Branded Entertainment, Video: Live Experiences category, click here.

Bell Media and Warner Bros. Pictures Canada Partner in Multiplatform Media Campaign for Fantastic Beasts: The Crimes of Grindelwald

TORONTO (November 7, 2018) – Bell Media Sales has launched a multi-faceted campaign with Warner Bros. Pictures Canada that stretches across several broadcast, digital, and social properties for the highly anticipated theatrical release of Fantastic Beasts: The Crimes of Grindelwald. The campaign, which launched earlier this month, will continue through the film’s worldwide theatrical release on Nov. 16.

The campaign includes an exciting Facebook Live event on Nov. 8, hosted by Lainey Lui, from CTV’s THE SOCIAL and ETALK. The interactive game show will leverage Facebook’s new live-polling feature to engage real-time viewers like never before. Users can play along on Facebook wherever they are – in the live studio audience, at home on their computers, or on-the-go on their phones.

Lainey, a wizarding-world super fan, will challenge viewers and THE SOCIAL’s digital correspondent, Jess Allen, with trivia from the first and second installments of Fantastic Beasts, as well as the Harry Potter franchise. In the end, one lucky participant will walk away with a fantastic prize package. THE SOCIAL’s Fantastic Trivia Showdown streams live on Facebook tomorrow, Nov. 8 shortly after 2 p.m. ET, immediately following the live broadcast of THE SOCIAL on CTV.

 

The Fantastic Beasts Crimes of Grindelwald campaign will roll out across additional Bell Media properties including:

  • Fantastic Friday themed episodes that include in-show segments on ETALK, and billboards on YOUR MORNING, THE SOCIAL, and THE MARILYN DENIS SHOW.

  • Through an integrated social media strategy that includes coverage on ETALK, YOUR MORNING, THE SOCIAL, THE MARILYN DENIS SHOW, SPACE, TSN, and select radio stations, Bell Media is reaching an engaged custom audience of Wizarding World fans.

  • Beast Plays of The Week: TSN will support the film through a special weekly feature that highlights the plays of the week.

  • Wizarding Week: ETALK and YOUR MORNING will air daily segments throughout the opening week of the film.

  • Explore the Wizarding World: ETALK.ca will host a custom multimedia hub that brings together Bell Media Studio’s in-show coverage and further celebrates the fantastic franchise through behind-the-scenes exclusives, cast interviews, the latest movie news, and more.

  • iHeartRadio Canada stations will host ticket give-aways and air special interviews.

“After a successful campaign working with Warner Bros. Pictures Canada for Fantastic Beasts and Where to Find Them, we look forward to reaching Canadians once again with a creative multimedia partnership for the second installment of the film,” said Perry MacDonald, Senior Vice-President, Video Sales, Bell Media. “We are giving fans another exclusive look with our unique TV coverage of the film, with new campaign features such as the Facebook Live game show event with Lainey.”

“We’re pleased to be working with Bell Media on the second installment of Fantastic Beasts,” said Sandra Power, Sr. Vice-President of Marketing, Warner Bros. Pictures Canada. “Bell Media reached movie-goers on an unparalleled scale for the first film, so it’s a natural extension to partner with them again, and I am confident in Bell Media’s influence to reach the movie’s target audience.”