EMILY REID FOR ROOTS CANADA

To conceptualize and produce Roots Canada’s Spring Campaign 'Country Soul' featuring country music artist Emily Reid. As part of the 'What to Wear' series this campaign is part of a larger content strategy in which Roots customers are educated on how to style the brands new arrivals.  Used company-wide as .com takeover.

Selected Responsibilities

• Conceptualized and storyboarded the photo shoot
• Recruited, liaised and negotiated with talent and talent management
• Project managed the shoot and the shooting schedule
  • Scouted and approved locations
  • Managed campaign budget
• Project managed content across digital and print channels
• Developed content calendar and work-back schedule for campaign and marketing departments 

Photographer: Zach Hertzman

Stylist: Patrick Davis

Styling Assistant: Marcia Face

Hair & MUA : Anna Baraghesian, Judy Inc.

Digital Art Direction: Michael Saravia