Durex x Much Studios

Durex partnered with a selection of Much Creators to make an impact around World AIDS Day and drive awareness of their RED Campaign. Each Creator was briefed on the the product and key messaging and created original and engaging content around the World AIDS Day initiative. The campaign was supported with editorial from Much and MTV and a targeted paid social media campaign.

Much and MTV Social

Much and MTV supported the campaign with organic social & editorial content on selected social channels and target websites.

Image via Instagram @MikeRizzi

Much Creators

Much Creators produced social content that highlighted campaign messaging and stayed true to their tone of voice and messaging.

1MM Impressions served via creators’ organic content

Average engagement rate of 10% for organic creator content

Image via Instagram: @Letitiakiu

Paid Social Campaign

A paid social campaign combined the premier content produced by Much creators alongside audience definition, targeting and Bell Media audiences.

8.6MM Impressions served via paid social campaign

1.2MM Canadians reached via paid campaign

Image via Instagram: @MissFender

Homepage Thumbnail Image via Instagram: @JoeyKidney