Canada’s Emerging Artists

Each year, Roots Canada selects a roster of emerging Canadian artists to profile in-store and online, nationally and internationally. The ‘World Famous Sweats’ campaign is a part of Roots Canada's ongoing commitment to promoting can-con internationally. An award winning 360° marketing campaign World Famous Sweats gives Canadian musicians the opportunity to grow their audience and have their music reach an engaged Roots Canada fan-base.

Partnerships with Apple Music, Much Music,  and each individual artist created unique content during the flight of the campaign.