BALLET BARRE FOR ROOTS CANADA

To conceptualize and produce editorial focused on Roots Canada's 'Active Athletics' collection. 

Selected Responsibilities

• Conceptualized and storyboarded the photo shoot
• Project managed the shoot and the shooting schedule
  • Scouted and approved locations/talent
  • Managed campaign budget
• Project managed content across digital channels
• Developed content calendar and work-back schedule for campaign and marketing departments 

Photography: Zach Hertzman

Stylist: Patrick Davis

Digital Art Direction: Michael Saravia