AMY PATEL FOR ROOTS CANADA

An editorial featuring fashion blogger Amy Patel underscores the 'elevated loungewear' trend.

Selected Responsibilities

- Conceptualized and storyboarded the photoshoot

- Strategized the launch of the campaign across multiple digital channels

- Recruited, liaised and negotiated with talent

- Project managed the shoot

Photographer: Marlee Maclean

Hair and MUA: Blair Petty @Judy Inc.